It’s not about having the “right” answers; it’s about having the right questions. What are your strengths and weaknesses? Who are your major competitors, and how are you setting yourself apart? Are you clearly showing the value of your product? By taking this valuable step in marketing and branding analysis, we can improve your marketing plan with strategies and tactics that are guaranteed to produce results. Our monthly strategy calls will help you set goals, break those goals into actionable items and plan for a full year of marketing.
Your brand is more than just your logo, especially now that so much of our buying experience is online. Your branding and imaging IS your storefront; it is the sum of all your messaging. Whether you are a fledgling business or a seasoned company, your brand must be unique and cutting-edge to stand out from the competition. With logos, websites, social media and more – we use integrated, multi-media marketing strategies to get your name out there. We work with a range of top-tier branding experts to help you put together the image you need for your brand.
Online advertising is a very effective way to get in front of the people that want and need your services or products. Strategic PPC (pay-per-click) advertising from Google AdWords, social advertising through Facebook or Instagram and retargeting through ad syndicates are very cost effective components in a well-rounded marketing plan. We help you determine your traffic goals, design attention grabbing ads and manage the campaigns, so you stay perfectly within your budget while achieving the results you want.
Putting fresh content on your website often is like turning on the OPEN sign on the front door of your business. It signals to the search engines that you are actively searching for people and it helps raise your website’s quality score. The more relevant the information on your website, the more traffic the search engine will send your way. Having relevant, targeted content on your site can also reduce the costs of your PPC advertising and bring potential clients that want your services to your doorstep organically. Our content Marketing services help you figure out what content your potential customers WANT and NEED. Then we write content that is designed to perform well in the search engines so that you get organic traffic through those pages. Lastly, we offer sales funnel and landing page services, so you have a way to convert that traffic.
We create websites that bring your products and services to life. Our specialty is mobile responsive WordPress websites, but we can create your website in Weebly, Wix, Squarespace and other platforms. With 60% of searching the internet from a mobile device, having a mobile responsive site is critical your success online. We can create a website that will attract your target audience, tell them a story about why they need you and convert them into a sale or a lead for you to nurture. Need custom plugin integration or WordPress training? No problem!
In today’s age, social media plays a crucial role in your marketing plan. We provide the initial set-up for all popular social media platforms such as Facebook, Twitter, Google Plus and LinkedIn for your company. Our social media strategy sessions will help you decide what platforms are critical to your business, what messaging will speak to them, what imaging will be most impactful, how to track the results and help you nurture your social media base into customers. We offer one-on-one training so you can manage your page easily, or we can provide social media management services for a monthly fee, based on page size, growth optimization and message distribution.
Through marketing consultation sessions both over the phone and in-person, we will identify the toughest obstacles facing your business right now. Together, we can find solutions that will directly tackle challenges that may be inhibiting visibility or affecting your revenue. We work closely with all our clients to create the perfect set of tools to improve your marketing tactics.